Shmulik Bilgoray
An Israeli designer & entrepreneur
Mr. Bilgoray studied design at the College of Management Academic Studies, and later completed the Fab Academy – an international program in advanced fabrication by MIT.
He holds B.Design & M.A. in Design degrees.
In 2000, Bilgoray founded the “Bilgoray Pozner” retail design firm. Over the years, he has planned more than 250,000 SQM of retail space, worked with leading retail chain stores and has received several awards (2007,2016,2017) for his retail design work.
In recent years, Bilgoray has turned his attention to entrepreneurship and innovation. He learned 7 coding languages and leveraged this knowledge in order to optimize the customer journey & implementing omni channel strategies in physical stores.
In 2020 he founded ‘designThat’ which focuses on design and innovation in retail.
Why We Are Different
DesignThat is a different kind of design firm. We don’t just create beautiful designs – we innovate. Our team comes up with new ways to approach design problems, and we’re constantly experimenting with new technologies and techniques. This means that our clients always get the latest and greatest solutions to their design needs. But it’s not just about being on the cutting edge – we’re also about results. Our designs are always effective, whether they’re driving sales, building brands, or simply making people’s lives easier. And we’re not afraid to take on challenges – in fact, we thrive on them.
Analysis and Optimization of Floor Plan
We’ve developed in-house solutions to analyze both the customers’ and staff’s points of view, allowing us to optimize and improve the floor plan design and the customer journey.
Innovative design using Parametric tools
We use code to create unique textures, objects, and designs, ensuring consistency without repetition and allowing quick adaptation to client needs on tight timelines.
Store experience simulation leveraging Hyper realistic visualion & VR technology
We create hyperrealistic visualizations and use VR, allowing clients to experience their space before it’s built and use the visuals for marketing.