Mr. Bilgoray studied design at the College of Management Academic Studies, and later completed the Fab Academy – an international program on advanced fabrication by MIT.

He holds B.Design & M.A. in Design degrees.

In 2000, Bilgoray founded the "Bilgoray Pozner" retail design firm.
Over the years, he has planned more than 250,000 SQM of retail space, worked with leading retail chain stores and has received several awards (2007,2016,2017) for his retail design work.

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In recent years, Bilgoray has turned his  attention to entrepreneurship and innovation.
He learned 7 coding languages and leveraged this knowledge in order to optimize the customer journey & implementing omni channel strategies in physical stores.

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In 2020 he founded ‘designThat’ which focuses on design and innovation in retail.